01 August 2025
Harita Nickel has once again launched Harita Saruma, a digital creativity training and development program for Insan Harita (Harita personnel). Now in its second batch, the program serves as a collaborative space to learn how to create visual content that is relevant, ethical, and positively impacts both the company’s and individual’s image.
“Harita Saruma is a shared learning space to create content that is not only engaging but also responsible. The materials cover the basics of photography and videography, visual storytelling, as well as brand safety principles and adherence to the company’s social media guidelines, ensuring every work aligns with Harita’s values,” said Casandra Gitaputri, Digital & Social Media Superintendent at Harita Nickel.
For Andra, employees—known within the company as Insan Harita—can gain experience, expand their networks, and take on a greater role in the company by contributing meaningful content.
This batch featured Aqil Muhamad Affif, a content creator known for his stunning visuals from around the world. Through photography techniques, storytelling, and tips on building a creator’s identity, Aqil encouraged participants to see social media not merely as a platform for sharing, but as a space to build positive influence.
For one participant, Wigit Sukmawan, Community Relations Supervisor, the experience was invaluable. “Harita Saruma 2025 is full of energy, inspiration, and collaboration. I see it as the first step towards continuous learning, sharing, and growing together in the spirit of impactful communication,” he said.
Learning directly from practitioners like Aqil provided a fresh perspective on effective digital communication, not just as a sharing platform, but as a space for building positive influence.
The program also encouraged cross-unit participation at Harita Nickel, including employees from PT Halmahera Jaya Feronikel (HJF) like Febriyani Sillia. “Through Harita Saruma, I met many new friends from other business units. I gained experience and more friends,” she said. Febriyani appreciated the program, noting that there are many positive ways Insan Harita can introduce Harita Nickel to the public through social media.
Harita Saruma stands as a tangible example of Harita Nickel’s commitment to providing an inclusive work environment that supports employee potential development. Beyond professional duties and responsibilities, Insan Harita are given space to create, pursue hobbies, and hone digital communication skills that are increasingly relevant today.
With a spirit of collaboration and shared learning, Harita Saruma continues to nurture creative talents within the company while strengthening the role of Insan Harita as positive ambassadors in the digital world.
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